Do your own Google research on mobile coupons and you’ll find a plethora of material dating back to about 1999. Unfortunately, most of the material is little more than marketing hype phrased in the future tense… how mobile coupons will become the next big thing! And most of it is written by marketers, advertisers, or journalists with little technology background. For a service that is so closely tied to the technology and the consumer experience, there’s really a lack of attention paid to either the technology or the consumers. “Coupons on your cell phone” seems like such a simple concept that sometimes marketers take for granted the little details that can make or break a user’s mobile coupon experience. They fixate on the first implementation that comes to mind– like the infamous Starbucks model where you get pinged with a coupon text message every time you walk by the coffee shop– because it seems like such a radical and revolutionary way to “do advertising.”
Archive for February, 2009
Mobile coupons from the consumer’s perspective
Saturday, February 14th, 2009Welcome to Coupious!
Wednesday, February 4th, 2009Hello there, everybody! We’re so excited to have you here with us! Please take a look around, and let us know what you think about Coupious. Visit the home page and take a second to share your email address with us (we won’t sell it or spam you, I promise) so we can let you know about the big launch. Can’t wait to get you those sweet deals!