Starting in just a few weeks, smartphone owners in Minnesota’s Twin Cities will find dozens of Coupious mobile offers from Star Tribune, a leading source of news and consumer information in the Minneapolis-St. Paul community. This news comes just in time for last-minute holiday shopping and is a great way for Coupious to ring in the new year. If you are a Twin Cities area business, we’d love for you to join us – learn more about reaching customers with mobile coupons from Coupious.
Working with Star Tribune is a perfect fit for Coupious. Why? Because coupons and newspapers go together like… coupons and newspapers! The Sunday paper has long been the #1 source for households to receive coupons, and the same still holds true today. In fact, 51% of households receive coupons from the Sunday paper, and 17% from weekday editions, according to a 2008 Scarborough Research analysis.
The Minneapolis-St. Paul-Bloomington, MN-WI region, composed of eleven counties in Minnesota and two counties in Wisconsin, is the country’s 16th-largest metropolitan area. Star Tribune has a dedicated readership of millions and a tremendous online and mobile web following. Its newspaper ranks in the top 20 largest newspapers in the nation, and the company’s website, www.StarTribune.com, is the most frequently used news and information service in the Twin Cities market. Their track record integrating new technologies is also impressive, and we are excited to be working together.
Collaborating with traditional media outlets is a key strategy to bring mobile coupons to more regions as quickly as possible. Not only does it mean saving consumers money and a sustainable model for Coupious, but it also represents a new revenue opportunity for media companies nationwide. If you represent a local, regional, or national media company, get in touch with us to learn more about the Coupious opportunity, and stay tuned for updates at www.coupious.com on why Coupious is your ideal partner.
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